Here are three main newsletter formats that are most common among newsletter publishers on the Internet: HTML, plain text, and PDF.
No matter what autoresponder or newsletter publishing solution you use, the format you choose will have a big effect on your readership.
So which newsletter design format is most suitable for YOUR newsletter?
This is a question that I can’t answer for you because it really depends on YOUR target audience and newsletter topic. But the following tips and facts will help you find the answer easily…
Format #1: HTML
This is the format that is becoming more and more popular. There are some advantages and disadvantages for it.
HTML is a good format because it is more professional than plain text and easier to create than PDF. If you want to publish your newsletter about a topic that needs to include pictures and graphics, then HTML is your best option.
The disadvantages of it, can be the compatibility factor. Some newsletter designs will not always look the same to other people on different computers and email clients, that it does to you.
In fact, if you don’t use a tested and compatible HTML design, your newsletter that you have spent so much time to create may look jumbled to many of your subscribers, making them unsubscribe from your newsletter.
After all, would YOU want to spend 10 minutes trying to read a jumbled, amateur-looking newsletter?
So the questionj is, how can you make sure your newsletter will show correctly on other people’s computer?
It’s simple: You either need to test it on several different browsers and email systems yourself, or easily use a tested and proven ready-made template, and then change any part of it that you like.
If you are a skilled HTML designer, you can do this yourself. However if you’re not very familiar with HTML coding and don’t like to take the hassles of learning it, you can easily use professional tested and proven templates for your newsletter.
So every time you send out your newsletter, you’ll have the peace of mind that your newsletter will be be shown correctly for each of your subscribers.
Format #2: Plain Text
Plain text is a good newsletter format because it’s very easy and fast to create. You don’t have to tweak any HTML codes or create a PDF document for your every issue.
Also plain text emails are less likely to be marked as spam, rather than HTML emails. So your newsletter is more likely to get in the hands of your subscribers.
But on the other hand, plain text newsletter are less professional looking and have a simpler look.
So if your newsletter “content” is what is most important to you and your subscribers, and you don’t want to spend too much time on formatting your every issue as HTML or PDF, then plain text format will be your best bet.
A good example is the “Internet marketing” field. If you’ve been in this market, you notice that almost all of the popular newsletters from well-known experts are in plain text.
There’s a good reason for that: These experts are too busy to waste their time on tweaking the HTML code in every issue. They want to use the fastest and simplest way possible to get their message out there and have read.
That is also what their target audience wants. So they simply publish their newsletter in plain text.
If you decide to publish your newsletter in plain text, you can find many free newsletter formats on the Internet that will save you a lot of time.
Format #3: PDF
PDF is less common comparing to the two previous newsletters formats, but still some people use it. It’s mostly best for newsletters that want to use a lot of graphics and have a trendy look.
For example if you publish a newsletter about foods and recipes, a PDF newsletter can be a good option for you because you can include high quality pictures of different meals in it.
On the other hand, PDF newsletters are more difficult to create because you need to write and format each issue in Microsoft Word, and then covert it into PDF with a special program.
Also your subscribers will have to download your newsletter to be able to read it. This extra step will be too much hassle for some people so your readership will reduce.
(Source: Free Newsletter Ideas)