Since you publish your newsletter on a regular basis, sometimes it’s difficult to find newsletter ideas for your next issue’s content. No matter which autoresponder or email broadcast solution you use, your newsletter content is still king.
You sit in front of your monitor and stare at the white screen where the typing cursor is blinking… but your mind doesn’t seem to come up with any ideas.
Here are 10 tips and newsletter examples to help you find good article ideas for your newsletter…
1. Make an Ideas List
If you’ve been writing articles for a while, you know your brightest ideas don’t usually come to your mind when you need them. Actually, you usually get the best ideas when you’re doing something else and thinking about another thing.
But everything changes when you decide to sit and write an article… you get the writer’s block. You really need a good idea for your next issue… but your mind doesn’t help a bit.
The solution is creating an idea list of example newsletter ideas. Whenever you get a bright idea, just add it to your list. After a short time, you’ll have a list full of creative ideas for your next 20 issues at least. So whenever you want to write an article, you simply take a look at your list and choose an idea you feel like writing about.
I’ve been using this technique for years and it has really helped me write better articles faster and easier! You can also visit the newsletter templates section on this website to get more ideas.
2. Study Forums where Your Target Market Hangs out
More and more people participate in forums these days. One of the reasons is because you can get professional advice for free. And this is exactly what makes forums a great place for you to get bright ideas for your newsletter content.
You simply need to go to the forums where your target market hangs out. There you will discover many of the most common questions and problems your target market has. So you can write helpful articles about them.
3. Do a Little Keyword Research
Find out which keywords your target market are searching in search engines. Then write an article about it.
So not only you will provide your subscribers with the exact information they’re looking for, but you may also get a top ranking for that article in search engines – which will bring you lots of targeted traffic for free.
Wordtracker is a very essential keyword research tool that I always use to get many keyword ideas and find out how many times people search for them every day. You can also use Wordtracker FREE keyword suggestion tool to find different keyword variations for free
4. Ask Your Readers
To turn your subscribers into loyal readers and win their trust, you should provide them with the exact information they’re looking for.
The easiest way to find out “what” exactly they want to know is simply adding a “Ask the Editor” section to your newsletter. Soon you will receive lot of emails from your readers asking you for advice about various topics.
You can choose the most common questions and problems and write an article about it. So you’ll get lots of great article ideas for your future issues. What’s more, your readers will love your newsletter for providing them with the exact information they need!
You can find good free templates and sample surveys just by doing a quick search in Google.
5. Browse Article Directories
There are many article directories available online. You just need to browse related categories to your newsletter topic and take a look at article titles. They will inspire you and give you awesome content ideas for your newsletter.
Here are some of the largest article directories…
6. Review Other People’s Products
You might know many great books, software programs, and services that will benefit your newsletter readers. So why not write an honest review about one of them to help your subscribers make the right decision?
What’s more, you can join their affiliate program and earn a commission from every sale you make via your affiliate link. This can make you a lot of money because if you provide your readers with a honest review about a useful product, many of them will buy the product and you’ll get a commission.
7. Interview an Expert in Your Field
People like to hear success stories and learn how successful people have reached to where they are now. You can interview successful people in your field by email or phone.
Well-known experts are usually very busy, so they won’t accept long interviews. In general, the more famous an expert is, the shortest your interview must be or they won’t accept it.
The experts you choose to interview should not necessarily be very famous – like multi-millionaires. They hardly accept to let you interview them. You can interview an ordinary person who has been fairly successful in your field.
So what questions should you ask them and in which order?
Simply there are many free interview templates and guides on the Internet that you can find easily just by doing a search in Google or your favorite search engine.
8. Write How-To Articles
You can write how-to articles about almost anything. People love how-to articles. Here are some sample titles…
How to Go to Sleep in 3 Minutes
How to Cure Your Headache in 5 Minutes without any Medicine
How to Look 10 Years Younger
You will learn powerful tips and ideas to help you find awesome article ideas that your subscribers will love, by subscribing to the Newsletter Marketing Tips newsletter.
9. Give a Certain Number of Tips, Ideas, etc.
People love articles that promise to give a certain number of tips – like this article. 🙂 These articles are also easy to write. For example you can easily find 3 tips about any topic and turn it to an article. Here are some title examples…
5 Tips on How to Deal with an Overbearing Boss
Top 10 Questions to Ask in an Interview
9 Creative Home Business Ideas to Start with Less than $100
10. Use Guest Articles
Don’t feel like writing an article or just don’t have the time? No problem. You can publish someone else’s article in your newsletter for free. I’ve introduced some large article directories here in this article in Idea #5.
You can get great ideas on where to use guest articles in your newsletter from these professional newsletter templates.
Since it’s much easier to copy and paste a written article than spending time on writing your own, you may be tempted to use guest articles as your main article in many of your issues. But do yourself a favor and don’t do it too often. Let me explain why…
What’s the goal of your newsletter? Isn’t it to win your prospects’ trust and prove your expertise to sell them your own products or affiliate products? So if you don’t write the majority of your newsletter articles yourself, how can you prove your expertise?
I hope this article helps you get creative article ideas for your newsletter. But if you haven’t found a good idea yet, don’t push yourself too hard. Don’t point a gun to your mind and order it to give you a great idea or you will kill it. 😉
After all, it’s YOUR mind. It’s what has always helped you in your business… and your life. So be kinder to it. Relax and take sometime off. Go outside and let your mind rest for a while. Don’t even think about your newsletter. Then get back to this article and try to find a good idea.
If you get an idea for your next issue, well done! I’m so happy for you!
But if you still couldn’t seem to find anything, no problem. Just send an email to your readers and let them know you won’t publish your newsletter this week/month.
And remember… your happiness, your health, and enjoying every minute of your life is what matters the most. You don’t have to write your newsletter until next week, next month… or even next year. Your newsletter is just a small part of your business… and your business is only a small part of your life.
Wish you happiness, health and wealth! 🙂
(Source : Free Newsletter Ideas)