Do you really need marketing brochures to help you promote your business? It’s a fact that brochures are one of the most effective marketing campaigns used by most marketers and business owners. In addition to providing your target audience with a showcase of all your products and services in o ne marketing tool, it also tells the story of your company. With a brochure, you’re sure to have a marketing vehicle that strengthens your credibility and capability to deliver what you promised.
Typically, marketing brochures come with 3 to 4 panels, on glossy paper, with lots of photos to display all the products and services you have in your business. In a way, your brochure printing pieces act as your spreadsheet of business experience and expertise that builds up the potential of your products and services.
Nonetheless, brochures can be tedious work. It’s not like your flyers or posters that you can create easily. In fact, you may need a brochure printing company to help you produce the best pieces that would really do their job and promote your business. It takes time, effort and more importantly, much of your budget to produce your company brochures. This is also the reason why most business owners, especially small ones, opt for the more cost effective flyers and postcards.
But if you feel you need brochures to market your products and services, ask yourself these questions first before you proceed with your plans:
What do your competitors use for their marketing tools?
If you know that they’re using brochures; and you actually see them strewn all over the place of your target audience, then you might want to consider using them too. It is good to imitate what your competitors are actually using to market. But be sure that you produce your collaterals as different as possible to help them stand out amongst the crowd. In order for you to get attention, you have to be conspicuous, enough that your target audience would notice you right away.
Are your clients looking for brochures?
You may probably think that brochures are the best means to adequately showcase your products and services. But do your clients actually ask for o ne? If they expect that you have o ne when they ask for it, you should then be able to provide them with o ne. You have to realize that in most expensive and complex product or service, clients would most probably take time to make a decision. Hence, they would need literature that would give them more information to help them finally decide. A brochure would be that literature for them.
Does your product or service need to be showcased?
Some products and services need to be marketed visually so that their value can be seen right away. If this is the case with your products and services, then it’s best that you provide brochures for your target audience. Your clients would want to see samples of what you have to offer and your print collaterals would be able to give what they require.
So do you need brochures for your marketing campaign? If you said yes to these questions then it would be safe to say that you do need them and you’d do well to print as many as possible to promote your business.
(source : biz-whiz)